In recent weeks, Ottobock has been honoured at several national and international awards ceremonies for its communication work, film content, brand management and corporate culture. The focus is on projects that not only stand out for their creative approaches, but also raise public awareness of socially relevant issues. Together with partners such as the International Paralympic Committee (IPC) and creative agencies, Ottobock created content that has sparked debates and reached people – both online and offline.

Identifying barriers on the occasion of the Paris Paralympic Games: The Unofficial Discipline

People with disabilities encounter numerous barriers in everyday life – whether it’s a lack of ramps or defective lifts. While Paralympic athletes compete for medals in the stadium, millions of people are engaged in another – often invisible – competition against structural barriers in public spaces and in people’s minds every day.

Together with the creative agency PRESENCE and with the support of the International Paralympic Committee (IPC), Ottobock has placed this “everyday competition” at the centre of its "The Unofficial Discipline" campaign. On the occasion of the Paralympic Games in Paris, a symbolic discipline was created that took place outside the stadium and drew attention to everyday barriers.

Strategically positioned advertising spaces in hard-to-reach locations, an emotional campaign film and over 60 athletes and users involved spread the message to 15 countries. With more than 18 million video views, 100 million online impressions and a high engagement rate, the campaign not only created visibility on the ground, but also a social media movement.

The campaign was awarded:

• Clio Health 2025: Bronze in the Public Relations: Cause related category and Bronze in the Public Relations: Use of talent/influencer category

• ADC Competition 2025: Gold in the Brand Communications category and Silver in the Cross-Media Campaign category

• Spotlight Awards 2025: Gold in the Social Impact jury category, Gold in the Influencer audience award category and Bronze in the Influencer jury category

• Deutscher PR-Preis (German PR Prize) 2025: Silver in the Agenda Setting & Cutting category and Bronze in the Influencer Relations category

Greater visibility for Paralympic sports

The communication campaign “Unsichtbares sichtbar machen.” (Making the invisible visible.) attracted more media attention to Paralympic sports – but above all, it highlighted the work that is taking place in the background. Ottobock has been proactively supporting Paralympic sports for over three decades and provides free technical services to athletes at the Summer and Winter Games. A team of O&P professionals, welders and wheelchair experts ensures that necessary devices such as prostheses, orthoses and wheelchairs remain operational.

The aim of the campaign was to shed light on this important role in the background as a reliable partner for athletes. What’s more, it should raise public awareness of Paralympic sports and the athletes’ performance and achievements.

This campaign was awarded:

• Deutscher PR-Preis (German PR Prize) 2025: Bronze in the Media Relations category

Personal and approachable: The New Boundaries documentary series

New Boundaries tells the impressive story of Marian Veith, who found his way back to life after having his leg amputated due to an avalanche accident. The four-part documentary series was created in collaboration with the Munich-based film production company We Make Them Wonder and impressively shows how modern technology, personal determination and a supportive environment can open up new perspectives and has thus received international recognition.

Awarded with:

• ADC Competition 2025: Bronze in the Video Content Series category

• Webby Award 2025: Winner in the Health & Wellness: Video & Film category

Taking the brand to the next level

The further development of the Ottobock brand was also recognised this year. Ottobock was honoured as the winner in the ‘Brand Relaunch’ category at the German Brand Award 2025. This means that the transformation of the brand is officially one of the best brand developments of the year.

Behind the relaunch was an interdisciplinary team centred around Global Brand Management. The further development was implemented together with colleagues worldwide, with a clear focus on identity, design and brand impact. The jury of the German Brand Award - consisting of independent experts from business, science and agencies - was particularly impressed by the strategic depth of the rebranding.

An excellent internal position: Ranked among Europe’s best employers

In addition to campaigns and media projects, Ottobock’s corporate culture was also rated positively. As part of the first publication of Europe's Best Employers 2025 by the Financial Times and Statista, Ottobock has ranked amongst the top 1,000 employers in Europe. Amongst other things, employees’ willingness to recommend others as well as aspects such as leadership culture, fairness and working conditions were assessed.