Brand elements

Typography.

Technology is evolving and allows many brands to transform their experience into the next phase. Providing best accessibility and working more with an open source mindset become crucial principles which reflect our future brand mindset.

For typography we start to demonstrate our openess by embracing and integrating best in class digital technology into our brand DNA.

Introducing two new, variable and universally accessible modern typefaces for Ottobock.

Documents

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Primary typeface.

Our new brand primary typeface is Work Sans, an open source sans serif font which balances warmth and humanity with clean, geometric shapes. The new variable font guarantees a consistent experience for all digital devices.

print example typo01 1000x1000-(3) img 900

Secondary typeface.

As second typeface we use Source Serif Pro (also available as open source) to accentuate human stories in form of individual human quotes.

print example typo06 1000x1000

Typography example.

For magazines, brochures and further corporate publications (B2B) we use a well crafted typography to provide clarity for content, information and hierarchies. Thus the brand is demonstrating clear guidance and expertise in a unique way.

print_example_typo07

A well crafted typography is essential to provide clarity of content, information and hierarchies. We streamlined the way how to structure complex information by reducing formats on an essential level. Thus the brand is demonstrating its capability and expertise to convey clarity in the areas of innovation, healthcare and product communication even more.

print example typo05 1000x1000-(1) img 900
print example typo05 1000x1000-(1) img 900

Additional topics.

teaser visual
Brand elements

Visuals.

teaser layout
Brand elements

Layout principles.

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