Layout principles-how to design.
The Ottobock brand design is built in a clean and simple way.
The Ottobock layouts should feel progressive and dynamic, but at the same time balanced and human driven. Our goal is always to guide our users through information and content experiences effectively.
Nowadays modern brand designs work with well defined aspect ratios that allow modularity and a certain amount of flexibility to place key elements effectively.
Applicable for:
Billboards
Out of home displays
Ads
Print ads (e.g. magazines)
Digital ad formats (e.g. displays)
How to build narrative & experiences.
To build a holistic and consistent brand experience for all touchpoints a clear steering and guidance is necessary. Introducing the Ottobock experience navigator as our future framework.
How it works: Purpose, product, services, expertise and solutions and benefits are the coordinates for our Experience Navigator system.
The new layouts work with a clear principle system to empower all communication to perform best in all touchpoints and to build on a rich and strong human focused storytelling.
Layout priciples - how to design.
The Ottobock brand design is built in a clean and simple way.
The Ottobock layouts should feel progressive and dynamic, but at the same time balanced and human driven. Nowadays modern brand designs work better with well defined aspect ratios that allow modularity and a certain amount of flexibility to place key messaging elements effectively.
The landscape format is using aspect ratios to maintain consistency. Basis is the logo wordmark as a reference unit.
The portrait format also works with the same aspect ratio logic.
